(02) Our Spell · Case study

The Little Store.

A tiny storefront for the food sellers next door: neighbours order from one link and track it to the doorstep, owners run the shop from their phone. Brand identity, mascot and UI/UX.

SCOPE: Brand identity · Mascot · UI/UX
PLATFORM: Web app · Merchant app · Back office
YEAR: 2026

Three Little Store screens on phones: paying by bank transfer, the store home with its combo packs and the checkout with the delivery address

Type specimen: Raleway, the only typeface, in Regular, Medium and Bold, with its five-size type scale

The customer order flow on three phones: the order sent to the store, the courier on the way and rating the order

A phone lying on a desk showing the Tetangga Lumpia store home

For the store owner: a new incoming order, checking the transfer proof and pasting the courier link

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